TRESemmé Hydra Matrix challenges outdated hair hydration logic by introducing PGA, an ingredient naturally compatible with hair. Through a sharp, banter-filled film with Ananya Panday and Anurag Kashyap, the campaign delivers a simple truth: great hair comes from intelligent hydration made for hair, not borrowed skincare science. Ananya leads the narrative with Gen Z confidence, clarity, and control, making everyone rethink how they hydrate their hair. #TRESemmeHydraMatrix #AnanyaPanday #AnuragK