Kurt Russell plays “The Ultra Instructor” in Michelob ULTRA Super Bowl 60 ad, inspired by the Milano Cortina 2026 Winter Olympics and Paralympic Games, where the brand will be the official sponsor of Team USA. Set to Survivor's 1982 hit “Eye of the Tiger,” the 60-second film from Wieden Kennedy New York introduces Russell as a legendary ski instructor who coaches a novice, played by Top Gun: Maverick actor Lewis Pullman, to outdo the most elite of athletes on the slopes. The end game isn’t a shi

Manscaped is airing its first Super Bowl ad after a decade in business. The 30-second spot, "Hair Ballad," features anthropomorphized hair clumps singing a melancholic ballad about their relationships with their former owners. The ad airs right before kickoff at Super Bowl 60 as part of the brand's "Mancare Your Everywhere" campaign, highlighting Manscaped's expansion beyond groin grooming to full-body care. Agency: Quality Meats Read more: https://bit.ly/4thZwHl | Adweek