Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games. Each spot opens seemingly as an ad for other brands, including Ford, Wendy’s and Aflac. The work is part of an effort to break through with a wide audience, said Gerri Tunnell, chief marketing officer at Dell. By evoking ads of recogni
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FacebookAd Age
Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled
Ad Age. . Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games. Each spot opens seemingly as an ad for other brands, including ...
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From study sessions to gaming sessions, the Alienware 15 is ready for both. 🎒🎮 Power through assignments by day and your favorite games by night with performance built to keep up. Students can unlock exclusive savings. Link in bio.
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