Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

This Unity-first milestone helps game studios accelerate global expansion and deliver more immersive player experiences. BOSTON, MASS, UNITED STATES, May 13, 2025 – Phrase, a global leader in ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Paul Petrick builds products to improve lives. Currently, he's making video content more globally accessible and impactful at Panjaya.ai. In today’s global marketplace, consumers expect personalized, ...

Originally, the pre-alpha playtest was scheduled for January 7, 2025. The development team cited internal and external factors in its decision-making process, resulting in three main focus points: ...

One of the latest trends in the development world is leadership localization, a term that describes a usually Western funder’s effort to shift power to usually non-Western local communities, and thus ...

Unity CEO Matt Bromberg, who joined in May, is overseeing his first big product launch since taking over the gaming software company. Unity on Thursday announced the sixth version of its flagship ...

Callum is a seasoned gaming managing editor for a number of publications and a gamer who will always try to shine a spotlight on indie games before giving AAA titles the time of day. He loves nothing ...

It was Virgin Galactic's seventh commercial spaceflight mission and the company's second of 2024. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.