Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

For many companies, customer privacy is often seen as a regulatory burden that limits data use and personalization rather than as a business opportunity. Research by Natalie Chisam at the University ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Article subjects are automatically applied from the ACS Subject Taxonomy and describe the scientific concepts and themes of the article. Numerous challenges, including the variable anatomy of SC, ...

Abstract: Customer segmentation is a method that uses un- supervised machine learning to segment customers by common characteristics, behaviors, and wants. This technique enables companies to market ...

Machine learning, a key enabler of artificial intelligence, is increasingly used for applications like self-driving cars, medical devices, and advanced robots that work near humans — all contexts ...

Modern enterprises depend on reliable, fast connectivity to deliver a consistent customer experience. It can make the difference to efficient operations, favorable customer interactions and sustained ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

Nothing is worse than the feeling of going out to a restaurant and feeling like you were ripped off. Not to be the bearer of bad news, but it turns out that many restaurants have certain sneaky ...