Air India is highlighting the latest phase of a transformation plan with a month-long UK awareness campaign. The promotional activity comes eight months after one of the airline’s Boeing 787 ...

SAM, is expanding its Sun Cruiser lineup with a nationwide launch of Blueberry Lemonade & Vodka. The company is adding a new hybrid Sun Cruiser sampler pack as it pivots its product strategy in ...

Q4 2025 earnings call recap: record revenue, AI assistant Vega, premium subscriber growth, and 2026 B2B/global plans—read now.

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Yamaha Motor India's new chairman Hajime Aota outlines a refreshed strategy for India's largest two-wheeler market, redefining premium, deep-diving into customer needs, accelerating EV development ...

Celessa Baker describes her career in two arcs. The first was forged in the world of music and entertainment, while the ...

Content marketing, Data privacy, Digital marketing, Influencer marketing, marketing best practices, Marketing trends, online advertising, voice search The ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

ChatGPT and rivals are testing whether India's massive AI user boom can translate into paying customers as free offers wind down.

As Crompton raises marketing spends and shifts upstream, Tanmay Prusty explains how the brand is building preference in function-led, feature-parity categories.

Psychological safety prevents collapse. Creative brilliance demands more. Why high-performing teams need “safe danger” to ...

Nike faces declining profitability despite modest revenue growth, prompting a downgrade to "Hold" due to elevated trading ...