Rajeev Motwani, an IIT-Kanpur alumnus, played a pivotal role in the early journey of Google by mentoring founders Sergey Brin and Larry Page. Recognising the search engine’s enormous potential before ...

Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded ...

Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...

Is continuing rank volatility again impacting sites focusing on self-serving listicles? Industry chatter seems to indicate so.