A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...
2026 is shaping up as the year Indian brands fully embrace humour as a core storytelling tool, integrating it naturally through comedians, creators, and actors for campaigns that feel authentic, ...
Canadian Tire Corporation has been fined nearly $1.3 million plus fees after pleading guilty Friday to falsely advertising prices related to discounts. Quebec’s Office de la protection du consommateur ...
2026 will be the year that we really start to see AI-generated commercials and marketing content everywhere. 2026 will be the year that we really start to see AI-generated commercials and marketing ...
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...
Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...
AI is transforming the advertising and marketing industries. Startups developing tools such as AI agents and AI-generated video platforms are raising millions. Take a look at the pitch decks of 17 ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
Amy Fridhi is a licensed Realtor® with ΓEA⅃, working with clients in Southwest Florida and Greater Boston. Heading into her sixth year, she has sold over $80 million in real estate. Amy is certified ...
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How has the measurement of advertising effectiveness redefined using new econometric approaches?
In 2025, the global advertising industry is undergoing a quiet but profound transformation: from New York to Bangalore, marketing analytics is moving away from intuition and creativity to the rigorous ...
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.
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