Yahoo announced its move into the next era of ad serving by integrating agentic artificial intelligence (AI) into its DSP. Built directly into Yahoo DSP, the shift automates planning, activating, ...

Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to ...

Comscore, Inc. has announced an expansion of its partnership with Yahoo DSP, integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. This collaboration responds to the ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo ...

Yahoo is intentionally making its demand-side platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, ...