NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

For example, a local tourism bureau serving the Space Coast area of Florida wanted to move from standard campaign measurement to performance-based reporting with Comcast Advertising and Adara’s ...

Sam Neill, Laura Dern, and Jeff Goldblum Return to Jurassic Park 33 Years Later, Alongside the Classic Score by John Williams Comcast and NBCUniversal Bring a Modern Twist to Jurassic Park Through ...

The dinosaurs are finally behaving, and the internet cannot get enough of it. Xfinity’s new Super Bowl spot drops fans back into Jurassic Park with Jeff Goldblum, Laura Dern, and Sam Neill, only this ...

Our team is leaning heavily toward development with machine learning and AI, with the goal of driving enhanced ad decisioning and creating workflow efficiencies — all aimed at maximizing advertising ...

In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come Advertisers see measurement and attribution as the ...

Comcast has sued to invalidate a new Washington state law that imposes a tax on online advertising services such as creating and placing digital ads, analyzing their performance and planning online ...

SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising released its annual Comcast Advertising Report including data, analysis and actionable insights on the trends impacting the viewers, buyers and ...