For decades, the World Cup sticker album has been part of the tournament experience for millions of fans. Long before the first match begins, collectors already have a different co ...

EAST RUTHERFORD, N.J. – When Landon Donovan was a kid, every Christmas he would get a box of Panini soccer stickers. He’d sort through the stickers, filling in gaps in his album and getting to see ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

Longstanding FIFA World Cup corporate patrons Panini and Coca-Cola are teaming for an on-pack sticker promotion that will see Panini World Cup strikers under the labels of more than 300 million ...

Panini launches its card collection and the América goalkeeper appears, despite his injury.

The 2026 World Cup fever is in full swing, and Panini has launched its much-anticipated Adrenalyn XL card collection. With a total of 630 cards, 417 of which are base and 213 special, fans can start ...

If you're a true World Cup fan, you already know all about sticker-books. Sticker collecting is basically a sport unto itself, and you are its MVP. If you aren't too knowledgeable about one of the ...