One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

GENEVA, NY — And the winner is ... Second-year Finger Lakes Community College students in the viticulture and wine technology program selected a wine label designed by Alexis Ecker, a graphic design ...

Michael McDermott has an unusual approach to label design, but his success in this competitive business can be attributed to the fact that he approaches everything he does from the perspective of a ...

After multiple opportunities to do field research this holiday season, I've come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...