Memory is a continually unfolding process. Initial details of an experience take shape in memory; the brain’s representation of that information then changes over time. With subsequent reactivations, ...
In a recent study published in the journal Nature Communications, researchers investigated whether post-encoding ripples improve emotional memory through amygdala-hippocampal memory restoration or ...
Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...