Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a "unique story to tell" when compared to traditional video ads, ...
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display. Here, Vincent Potier, COO, Captify (pictured below), says ...
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