WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators are under more pressure than ever to produce attention-grabbing content. But ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion ...

Independent digital agency Red September has released its 2026 Digital Marketing and Advertising Trends Report; a practical guide for South African marketers navigating an AI-driven, data-heavy and ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Advertisers looking to stay ahead on social media should keep a close watch on five trends: AI-driven creatives, short-form video dominance, social commerce integration, privacy-first targeting, and ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...