How to choose one approach or the other for decision-making. Data is increasingly available on almost every aspect of ...

Emerging analytics platforms and AI tools help institutions make more data-driven decisions about program offerings, student ...

Every day, I work with clients whose businesses generate an overwhelming amount of data, but how much of that data leads to smarter decisions? With AI-driven insights and predictive analytics ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In an era where artificial intelligence and digital technologies are reshaping every aspect of our lives, education stands at a pivotal crossroads. With increasing access to data and powerful analytic ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

This one simple shift is changing how companies turn data into decisions—and why most leaders are still missing it. Why the biggest barriers to using data aren’t technical. The mindset that separates ...

To understand how we got here, let’s zoom out and look at the period that laid the groundwork for today’s data-driven world. The time between World War I and World War II is when statistical analysis ...

When the Coalition of Communities of Color (CCC) began a multi-year collaboration with the Oregon Health Authority (OHA), they worked together to modernize a critical public health information source: ...

It’s nice to think that “aha” moments come out of nowhere — that the next big thing is the result of unbridled genius (or plain dumb luck). But in reality, effective, sustainable product development ...

Jake Morrow sat down with Arccos CEO and co-founder Sal Syed to talk about how Arccos data is used to inform research and ...