RIT’s visual communication design MFA program is making its mark on the upcoming second edition of Mastering Type, hailed as a crucial guide to typography for print and web design. Three students, ...

With the rebirth of flat design and the popularity of minimalism, typography is taking a more central role in Web design. These styles are not mutually exclusive, and in fact are usually combined (as ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Kyuha Shim designs typography, though you could argue that he doesn’t do it all on his own. The PhD candidate at the Royal College of Art leaves much to algorithms of his own creation. As a researcher ...

Projects from several classes in RIT’s visual communication design MFA program were recognized as exemplary graphic and communication design in an international competition. Five students and recent ...

Typography has always played a central role in visual culture. From classic calligraphy to modern digital lettering, fonts shape how messages are perceived, remembered, and emotionally felt. As ...