Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...

The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

Amtrak and Union Station Redevelopment Corporation (USRC) agree to restore federal management of Washington Union Station. Also, Transit Tech Lab releases proof-of-concept results that address ...

A dozen technology companies have a fresh mission this week: Improve transit in the New York City metro area. The Transit Tech Lab, a private-public operation, has named the finalists for its seventh ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the technical standards for digital ads.

When Morehouse College students return to campus next fall, there will be a new Google-funded computer lab decked out with state-of-the-art technology for them to explore. The tech giant and the ...