Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy. Underneath your office, there is a long, dimly lit hallway that no one uses. If you ...

JiNan is recognized worldwide for her expertise in intellectual property. She is the cofounder of Magic Number and founder of Neo IP. In the age of AI, human creativity is being called into question.

Forbes contributors publish independent expert analyses and insights. I write about disruptive companies, technologies and usage models. SDI is the hottest thing that has hit the enterprise since the ...