Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.
Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...
Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...
Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.
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