Did you know a recent study found that Americans check their phones 344 times daily, on average? That’s once every 4 minutes! It also means that an SMS from your brand can get your customers' ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's ...

In an age where true attention has become one of the scarcest commodities in customer engagement, the decades-old SMS channel continues to command exceptionally high open rates and high perceived ...

Nick Hughes, the CEO of Seconds, has the best VC pickup line I've ever heard: "Last year, 2 trillion SMS messages were sent in the U.S., and not one reached a local business." That's a lot of cheddar.

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...