SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, ...

Modern day treasure hunters are experts at Google. The pile of gold that comes along with that elusive #1 ranking is nothing to joke around about. It is real, it is huge, and it is make or break for ...

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch ...

The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific ...

In honor of the U.S. Military, I’ve borrowed some common-sense rules from military doctrine and applied them to search engine optimization for both educational and entertainment value. Hopefully, it ...

Why is search engine marketing defined by diametric opposition? It seems like for every question there are two extreme answers. And these polar opposite viewpoints are held with a tremendous amount of ...

It’s just too much to handle alone, especially when in-house staffs have additional job responsibilities besides SEO/SEM. Heaven help you if you’ve got a new-hire; it’s going to take three to six ...