Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategies Swell.AI reimagines how social impact is measured, leveraging a psychographic approach for ...
Influence. The ability to persuade, motivate, or connect with other people. It's one of these skills that's hard to measure, but incredibly important in the office. However, some would argue that we ...
"Future Of Brand Influence" Outlines How Brands Must Balance Human Connection and Machine Intelligence to Drive Growth NEW YORK, Jan. 5, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (OMC) Connected ...
NEW YORK, Jan. 14, 2026 /PRNewswire/ -- In December 2025, Rachel Harrison Communications (RHC), a Ragan PRDaily Agency of the Year and Inc. 5000--recognized hospitality PR firm, surveyed industry ...
Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...
The rules of influence have shifted from what you know to who you know to who knows you. Today, we’re in the trust economy, where what matters most is who believes you. Visibility is no longer enough ...
Forbes contributors publish independent expert analyses and insights. I write about navigating the unspoken rules in today’s workplace. In today’s dynamic and interconnected world, technical skills ...
Swell.AI reimagines how social impact is measured, leveraging a psychographic approach for more authentic content creation and stronger audience engagement NEW YORK, Jan. 22, 2025 /PRNewswire/ -- ...
Japanese whisky gains momentum, visual social storytelling dominates, and word of mouth emerges as hospitality's most trusted channel. NEW YORK, Jan. 14, 2026 /PRNewswire/ -- In December 2025, Rachel ...
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according ...
The study, "The New Rules of Influence," calls out the brand challenge and opportunities represented by the rise of influencers. As Blue Hour Studios' research shows, a "random piece of content" from ...
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