The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...

A single negative review at one location can spread fast across an entire franchise system. At scale, small issues do not ...

Retail has always thrived on word of mouth. However, the digital shift has changed the stakes: conversations now scale at light speed and leave a permanent, searchable footprint. Here’s where brand ...

Mitch Joel reviews five free reputation-monitoring tools, including Google Alerts, Twitter and Facebook Lexicon, as you can never be too aware of what consumers are saying (and seeing) about your or ...

So many review sites, so little time: That’s the premise behind a new tool launched by reputation and social media management firm SOCIALDEALER. Announced this week, the reputation monitoring service ...