Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

Sentiment analysis is a technique used to figure out the emotional tone behind words. It tells you whether someone’s opinion is positive, negative, or neutral. Sentiment analysis helps machines sense ...

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...