Publishers are headed for a good year in programmatic advertising – at least those with tech stacks able to handle it, judging by 2024 Publishing Trends: Global Programmatic And Ad Revenue, a study by ...

Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share. As a result, stakeholders on all sides of the ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...

Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very ...

The effective reach of ad buys on DSPs (demand-side platforms) has improved this year -- thanks to a reduction in the amount of MFA (made-for-advertising) sites bought -- but it still represents a ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

NEW YORK, May 18, 2023 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, announces ...

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...

Magnite Inc. (NASDAQ:MGNI) is one of the best AI stocks with huge upside potential. On March 11, Magnite and NOVA ...