Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

The best applications are simple and easy to use, but developing those applications is exceptionally hard work. Even seemingly basic apps require a considerable amount of time and effort to create.

Product development brings with it many misconceptions about what the process is truly like and how to ensure you're getting the most out of those you've hired to help. Be it product design, ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...

A strategy meeting with a client. When manufacturers need to get to those breakthrough ideas—and not just once, but regularly—partnering with a product development company can help. But if the process ...

Prototyping is ubiquitous in the product development world these days. Rapid prototyping methods, tools, and techniques are widely applied in the process of creating products. With proper ...