Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

Learn how businesses use the three degrees of price discrimination to enhance profits by tailoring prices to customer ...

Companies compete with each other using both pricing and nonpricing strategies. The strategy a company decides to use depends on several factors. Different types of pricing strategies deal with ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a business owner, you’ll ...

The study of queueing theory and pricing strategies investigates how waiting dynamics and customer behaviour inform optimal pricing policies in service systems. By integrating traditional queueing ...

Whether you're starting from scratch or have an established business that's struggling to generate a profit, pricing—and getting your pricing right—is essential to business success. Pricing not only ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

SaaS pricing can be a confusing and costly affair. The wrong move can be costly and spell trouble. We asked to experts weigh in and share strategies that work. The SaaS industry is laden with products ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Pricing is a key component of an effective marketing strategy. Your product and service prices impact revenue, cash flow, profits and the reputation your brand has in the marketplace. Prior to ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...