The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

An in-depth look into the largest airline loyalty program in the world.

Cruise loyalty programs have always been popular among frequent travelers for offering perks like priority boarding, exclusive events, and onboard discounts. Many cruisers see these programs as not ...