It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Analysis by a team from Drexel University found that firefighters may shun safety gear due to the pressure of living up to their risk-taker image. Jennifer Taylor, PhD, associate professor in Drexel’s ...

I have always been interested in how people make decisions under uncertainty—especially decisions about safety. But it was ...

Opinion data from the European Social Survey suggest that the level of disagreement among German citizens about questions related to climate change has increased from 2016/2017 to 2021 and further to ...

A new study published in the Journal of Risk Research in April 2020 shows that public health behaviors aimed at preventing viral spread are influenced by public risk perception, which varies between ...

Have you ever wondered why fast food restaurants are plastered with red and yellow? Or why hospitals favor calming blues and greens? The truth is, colors are ...

Public perception of celebrities can shift quickly. Learn four media and audience factors that influence how public figures are viewed.