Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20 ...
As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. For those following the Chrome cookies saga closely, the ...
Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. So it’s ...
Just hours before Google announced its U-turn on nixing third-party cookies, Amazon emailed publishers asking them to join its program adopting a key part of Google ...
A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement. If your first thought ...
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