Pritika Swarup, founder of Prakti Beauty, exclusively shares her tips for a glowing awards season look, including her skincare, makeup, and haircare favorites.

I'm a model in my 30s who often books jobs playing teenagers. I believe having a consistent skincare routine is key to maintaining youthful, radiant skin. I always protect my skin from the sun and ...

Esthetician Kristyn Smith is no stranger to famous faces, having treated stars including Bella Hadid and Jacquelyn Jablonski.

Pritika Swarup is a Who What Wear editor in residence, an international fashion model, a philanthropist, and the founder and CEO of the award-winning beauty and wellness brand Prakti Beauty. As a ...

Continue your regular skin care routine, which should include moisturizing, cleansing, and protecting your skin from the sun. “Facial masks can be fun and relaxing, but they aren’t a substitute for ...

If you’re wondering how to use hyaluronic acid in your daily skin care routine, you’re not alone. The word acid makes it sound like a daunting ingredient to some, but hyaluronic acid is actually a ...

An icon in the shape of a lightning bolt. Impact Link As a kid, I vividly remember my mother applying sunscreen to every inch of my body before letting me go outside to play. A few decades later, I'm ...