Connected TV offers countless benefits to marketers. Ad targeting is made simpler since advertisers have access to data about users’ category preferences and the shows they watch. This enables them to ...

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all.

Industry insiders worry that as digital video and television converge, one will cannibalize the other in terms of media allocation. Not necessarily so, said Scott Ferber, founder and CEO of video ad ...