The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

If you and your family have the holiday tradition of watching the Macy’s Thanksgiving Day Parade, you might notice some major changes this year. Macy’s announced its annual parade featuring giant ...

Macy's has made a name for itself in terms of high-profile celebrations. Will that drive cross-over appeal at retail?

Get ready to kick off the holiday season with a bang. The Oscar, Emmy and Grammy Award winner Cher will perform at this year's Macy's Thanksgiving Day Parade. She will spice things up with a brand-new ...

Q: The annual Macy's Thanksgiving Day Parade is right around the corner. What happens behind the scenes with the balloons? A: It takes a team of dedicated engineers and artisans, not to mention ...

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — The giant balloons may be ...