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The "Bird Theory" loyalty test
The latest viral relationship trend on social media known as the “Bird Theory” actually derives from psychological research ...
Porsche, Lexus, Toyota, Honda and Ford are the highest ranking automakers in their respective segments in the new J.D. Power 2025 U.S. Automotive Brand Loyalty Study. It measures which brands have the ...
J.D. Power is sharing the results of its 2023 U.S. Automotive Brand Loyalty Study. Researchers say it shows that brand loyalty slipped among new vehicle buyers this year. Researchers attribute that to ...
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