Being a loyal customer is usually considered a good thing. Many brands reward loyalty with discounts, perks, or special offers that make you feel valued for sticking around. It’s a relationship built ...

Imagine typing “best summer dresses for wedding under $150” into Google and instead of the usual list of links, you’re presented with an AI-generated summary. Three to five specific options, ...

Modern pricing models often reward acquisition over tenure, so “loyalty” can end up costing customers more. Dealers and ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

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A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.