CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

AI will enable loyalty personalization on a massive scale by helping brands dig through behavioral data and other relevant ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Delta Air Lines' SkyMiles has been ranked the world's most valuable airline loyalty program, with an estimated valuation of more than USD ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

Kalalou introduced a tiered loyalty program in 2025 modeled after Creative Co-Op‘s, offering discounts up to 20% based on annual retail spend. Creative Co-Op’s Advantage program grants retailers ...