The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

A simple Google search of any location, such as a coffee shop, restaurant, supermarket, mall, or library, displays a map of the place to help you navigate. However, if you want an idea of the quality ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

It's difficult for the younger generation to imagine life before Google Maps. Those of a certain age will vaguely remember the horrors of paper maps, trying to navigate in a moving car with the most ...

Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...