NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...
More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...
In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...