However, now that I’ve played with the LEGO Smart Brick Luke Skywalker’s X-Wing kit in the comfort of my home, turning it ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

We took into consideration a number of factors here, including scale, creativity, innovation and just plain nostalgic love.

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

At least one of the upcoming LEGO Pokemon sets targeting a 2026 release is reportedly going to include minifigures, though ...

Secret’s out.

Most importantly, Mould King sets are much more reasonably priced than LEGO. Whereas a good LEGO "deal" might start at 10 cents per brick, a Mould King deal could cost half that or even less. Although ...