Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

As influencer marketing evolves, marketers struggle to commission creators for one-off, time-based campaigns. Forward-thinking brands understand that longer-term partnerships lead to better ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Social commerce is big today, and it’s set to get even bigger.

The history of social media started with a follow. From Friendster to Facebook, the earliest networks promised to extend in-real-life connections online to build community and bring people together.

In 2022, the influencer marketing industry was valued at US$16.4 billion, and that number is expected to grow to US$21.1 billion by the end of 2023. For brands who have not yet taken advantage of ...