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Premium tequila brand Patrón unveiled a new, slimmer bottle that's easier to hold and better for the environment. The new glass bottles weigh 8% less than the old design, allowing transporters to use ...

Store openings have always been a growth metric and indicator of success, helping grow brand awareness and customer acquisition. Yet today, having a physical presence is no longer just about ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...