Amazon has added a new AI-powered Help Me Decide option on its platform that will help the buyer choose the right product. It uses AI to analyse the users’ history to suggest a particular product.

Have you ever been searching through hundreds of products on Amazon and thought, "man, I really wish someone else would just decide what I should buy instead"? If you answered yes, then Amazon's ...

People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it's calling on AI once again to push indecisive shoppers into locking down the purchase ...