Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

It's exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not ...