Add Yahoo as a preferred source to see more of our stories on Google. People all across the country have been tightening their wallets lately. As a result, fast food restaurants are suffering. Back in ...

We think that a restaurant chain prioritizes customers' well-being, but the reality is that it reaps the most benefits from so-called "deals." Fast food establishments use the "decoy effect," a sneaky ...

If you're looking for a cheap, quick meal, you may default to your nearest fast food chain. But part of why that McDonald's or Burger King meal sticks in your mind as the "cheap" option may have to do ...

Jacob Collins, CEO | Collins Ecom specializes in e-commerce & dropshipping, with over $11M generated in direct-to-consumer sales. In the world of e-commerce, it’s not enough to just have a great ...

There’s this strategy in business called the decoy effect, where marketers price things differently to manipulate customers. The classic example is popcorn at the movies, where the medium-sized ...

Fast food is often viewed as one of the cheapest ways to grab a meal, but some deals that look like bargains may be doing more to boost restaurant profits than to protect consumers’ wallets. At the ...

How susceptible would you say you are to psychological trickery? The clever ploys marketers might use to influence you into paying more money for products. Many of us might think we could see through ...

Many things come in a variance of sizes - small, medium and large. Usually, the medium one is slightly cheaper than the large. Have you ever opted for the biggest option?

If Democrats Hillary Clinton and Barack Obama ever took a break from fundraising to bone up on psychology, they might realize the need to talk up . . . John Edwards. The same goes for front-runners ...

You might think you’re getting a better deal than you really are. Fast food prices have risen, with inflation and marketing tactics contributing to higher spending. The decoy effect tricks customers ...