The walk sign lights up, and you’re ready to step off the curb when you hear the blare of an ambulance siren—or the sound of kids screaming, or even some leaves rustling in the wind. How do you make a ...

Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research, conducted at the Sainsbury Wellcome Centre at UCL, shows that ...

In the well-known thought experiment known as the prisoner's dilemma, one individual has to decide whether to stay silent or talk to the police about their crime based on how they anticipate an ...

A key to understanding the brain lies in unpacking how hundreds of interconnected brain areas process information that leads to various outputs. In order to try to understand this, researchers ...

Imagine that you are crossing a busy street at a crosswalk, and out of nowhere, a car suddenly blares its siren. Your head would automatically swivel around, you might even take a step back or forward ...

Researchers discover the SELK neuron, a single-cell decision-maker in fruit flies that weighs sweet vs. bitter signals to determine whether to eat or flee.

Each circle is a neuron, only those that are significantly active are shown at each point of time and the size of the circle is scaled with the amount of activity of that neuron. See research paper in ...

Decisions run our lives. From the moment we wake up and decide to get out of bed to the moment we turn off the light and decide to sleep, we make decisions. Those who can make hard decisions are ...

What’s the big idea? Every moment is filled with how we’ve decided to spend our time, and that time defines us. We make value judgements (often automatically) of our options and follow similar ...

A new brain imaging study suggests that people who report symptoms of addiction to short-form video platforms—such as TikTok or Instagram Reels—may be less sensitive to financial losses and make ...

Why don't some people practice what they preach? Researchers reveal that a brain region called the ventromedial prefrontal ...