There is a distinct weight that comes with painting a logo that people have seen on the back of greeting cards for ...

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

The Larry O’Brien Trophy image will be back on the court for the 2026 NBA Finals. So will the classic script logo. It became a social media controversy during last year’s NBA Finals when there was no ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Health care giant Johnson & Johnson is unveiling a new logo to reflect its focus on pharmaceuticals and medical devices. The new logo will replace the script used since 1887 and will feature a modern ...

Alabama fans are split. Not on the future, which new head coach Kalen DeBoer is attempting to brighten in the wake of Nick Saban’s shocking retirement, but on logos. What is the definitive Alabama ...