“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Have we come full circle in database technologies? At this year’s San Jose Strata conference, Doug Turnbull (@softwaredoug) provided a recap of the last 30 to 40 years of database history, and posed ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

With a decent budget and goals for expansion, a midsize nonprofit has a lot of decisions to make when it comes to picking a new donor database. No one knows that better than the staff at Aim High, a ...