Add Yahoo as a preferred source to see more of our stories on Google. In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, ...

Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

From protein-first eating and value-driven DIY cooking to newstalgia and global heat, PS Seasoning reveals how consumer behavior is shaping flavor demand in 2026 In 2025 alone, PS Seasoning developed ...

A group of customer experience (CX) leaders are seeing several trends in how companies are deploying artificial intelligence (AI) in their voice of the customer (VoC) practices: for direct, indirect ...

PayPal (NASDAQ: PYPL) released a new survey, highlighting how U.S. consumers are approaching this holiday season and what merchants should know to capture greater sales and build loyalty. Michelle ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...