Times are changing—and fast. To keep the dollars coming in, we’ve all rapidly learned how to transform our work desks into video production zones and how to turn Zoom breakout rooms into intimate ...

(By Bob McCurdy) When it comes to advertising, sometimes counterintuitive thinking might be the best thinking. Stations with high indices in Scarborough or other qualitative sources are usually ...

For decades, periods of severe financial pressure and uncertainty have been fertile ground for the explosion of highly successful products, services, and companies. Apple, Fortune magazine, General ...

We all hear about the power of positive thinking, and seemingly all the time. By now, we know that studies show it can result in anything from decreasing depression to increasing our lifespan. But I’m ...

Counterintuitive describes surprising truths that challenge our natural instincts and initial assumptions. These ideas, though feeling wrong at first, often prove to be correct and are crucial for ...

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." —Scott Adams by Grant H. Brenner Creativity is a mysterious and coveted trait, the subject of much research and ...

There are two big ideas that don’t make sense but sometimes work in the world of macro-economics: The first is cutting taxes to increase revenue and spend money you don’t have to increase growth. The ...